Three Key Practices of Successful Photographers: Blogging, Selling Experience, and Personal Branding

Success in the photography business is not just about capturing beautiful shots. From our experience here at Focal, we've identified three practices that our most successful photographers have in common: blogging, selling the experience, and selling themselves through a strong personal brand.

Firstly, blogging might seem like an archaic practice to some, but it's incredibly beneficial for photography businesses. Having new blogs on your website not only shows your clients that you're active and up-to-date with the latest photography trends, but it also plays a critical role in your Search Engine Optimization (SEO). Each time you blog, you add a new page to your website, and the more pages you have, the higher the chances of clients finding you through Google Search.

Secondly, our top photographers don't just sell their photos; they sell the whole experience. This can be achieved by creating inviting and detailed photography package descriptions. A great photography package isn't just a list of what's included, but it also provides enough information for potential clients to envision themselves working with you. For instance, instead of simply stating 'includes an outfit guide,' try saying something like, 'I'll be here to help answer any questions you have leading up to your shoot, including what to wear! I'll be emailing along a Pinterest board full of outfit ideas to make the outfit selection process easier.'

Lastly, our successful photographers have a strong personal brand. They consistently create authentic content that connects them with their audience. They do this through their 'About Me' section on their website, their posts and stories on social media, their blogs, and all external communications. They make an effort to show their face on their website and social media, infusing their personality into all their communications.

If you're a photographer looking to take your business to the next level, consider adopting these practices. You might just find that a bit of blogging, selling the experience, and strong personal branding is the recipe for success you've been searching for. Visit the link in our bio to access 'Photography Marketing 101' for free!